The holiday sales rush is almost here and for smoke shops and retailers, Green Wednesday and Black Friday are the biggest opportunities of the year. These two days drive massive traffic and higher basket sizes across accessories, vaporizers, and cleaning essentials.
The challenge? Retailers that wait until the last minute often find themselves under-stocked or scrambling for backup suppliers. Here’s how to forecast demand, build a profitable mix, and make sure your shelves—and margins—are ready.
Green Wednesday has become one of the top sales days in the flower industry, with shoppers preparing for the long weekend and holiday gatherings. Falling just before the long Thanksgiving weekend, Green Wednesday gives retailers a head start on holiday revenue before the Black Friday rush even begins. It’s the moment when early planners secure sales—and when well-stocked shelves make the biggest impact.
For accessory retailers, this means 2–3× normal sales volume across categories like vaporizers, rolling papers, and cleaning supplies. When your competitors sell out, having reliable inventory on hand is what turns new customers into loyal ones.To make the most of the season, look beyond price cuts—focus on stocking smarter.
(Related reading: High-Margin Retail Strategy: Accessories)
The first rule of holiday prep: start early. Review your Q4 sales from last year to estimate what will move fastest, then add a 15–20% buffer for top-performing SKUs.
Pay attention to category growth. Portable vaporizers and cleaning products saw steady year-over-year increases, and both tend to perform well during gifting season.
Train staff to identify and suggest easy add-ons during the rush—it’s one of the simplest ways to increase ticket averages.
(See also: Accessory Upsell Dispensary Staff Training)
A proven profit driver. In 2024, one of our major retail partners sold more than 58,000 510-thread batteries, earning over $28 profit per unit. It’s stylish, durable, and priced right for both new customers and gift buyers—making it a reliable anchor product for your holiday lineup.
Your pocket-sized workhorse. Designed for concentrates and built for everyday reliability, these devices deliver a consistent experience that customers love. They’re an easy upsell for shoppers looking to upgrade their ritual without breaking their budget.
Cleaners don’t just simplify your ordering process—they make your customers’ lives easier. An effective cleaner saves time, reduces hassle, and keeps pieces looking brand new. That’s why stocking an award-winning option like Randy’s Black Label Cleaner, recently recognized with the 2025 Counter Culture Award for Best Cleaner, is a smart move for every retailer. It’s fast, reliable, and designed for repeat sales—perfect for gift bundles or counter displays.
Together, these products cover every type of customer—from the casual shopper to the seasoned collector—while keeping your margin mix balanced between premium gear and high-turn consumables.
The sooner you stock up, the better your selection and shipping reliability. Use this simple countdown to stay ahead:
| Date | Action |
| Late October | Finalize purchase orders for top SKUs |
| Early November | Begin merchandising and in-store displays |
| Mid-November | Refresh staff on upsell techniques and product knowledge |
| Thanksgiving Week | Focus on presentation, bundles, and customer flow |
Quick Checklist
Missing even one of these steps can cost a retailer valuable weekend revenue.
For those planning your Black Friday and Green Wednesday inventory, here’s the condensed version:
Randy’s has supported retailers for nearly 50 years as the trusted one-stop wholesale partner for vaporizers, cleaners, and accessories. When your shelves are ready, your customers will be too.
(Learn more about our wholesale program and start planning your holiday order today.)
With nearly 50 years of experience, Randy’s is the trusted one-stop shop for wholesale accessories—from vaporizers to cleaners to rolling essentials. Every product is built to perform, backed by warranty support, and designed to keep your customers coming back.We help retailers stock smarter, not just faster, with quality gear that sells through and strengthens brand loyalty.
Success during Green Wednesday and Black Friday doesn’t come from luck—it comes from planning. By forecasting demand, diversifying your mix, and leaning on reliable partners like Randy’s, you’ll keep your shelves full and your margins high all season long.
