Our 50th year is... HERE! Let's celebrate.

#BlackLabelChallenge

Let's Clean Up Together

The #BlackLabelChallenge is all about, dirty glass, increased sales, and repeat traffic in your shop.

We’re encouraging customers to share their dirtiest glass online, and find out if Black Label is up to the challenge.

When they join in, they come looking for Black Label and find it on your shelves.

Black Label

Black Label isn’t just good—it’s officially Best Cleaner of 2025. Recognized for performance and trusted since 2010, it keeps winning because it works. No wonder it’s still taking home awards 15 years later.

Get Involved

Post your own photos, share the challenge, and invite your customers to join. Have them use #BlackLabelChallenge and tag your shop and @Randys when they post

Want to Go Bigger?

Place a $500 order (not valid with other discounts) and get a free Black Label Promo Bundle.

You’ll Get:

  • One Black Label inflatable bottle for display
  • A case of twenty 6oz bottles to give away to customers who join the challenge
  • Ready to use digital and print materials for promotion

#BlackLabelChallenge

Let's Clean Up Together

The #BlackLabelChallenge is all about, dirty glass, increased sales, and repeat traffic in your shop.

We’re encouraging customers to share their dirtiest glass online, and see if Black Label is up to the challenge. When they join in, they come looking for Black Label and find it on your shelves.

The Power of Black Label

Black Label was built for people who love their glass but hate the cleanup. A quick shake, short soak, and warm rinse bring pieces back to life. It’s fast, effective, and trusted by smokers who know what clean should look and taste like.

AWARD WINNING

The People Have Spoken

Black Label isn’t just good—it’s officially Best Cleaner of 2025. Recognized for performance and trusted since 2010, it keeps winning because it works. No wonder it’s still taking home awards 15 years later.

HALL OF SHAME

Get Involved

Post your own photos, share the challenge, and invite your customers to join. Have them use #BlackLabelChallenge and tag your shop and @Randys when they post

Want to Go Bigger?

Place a $500 order (not valid with other discounts) and get a free Black Label Promo Bundle.

You’ll Get:

  • One Black Label inflatable bottle for display
  • A case of twenty 6oz bottles to give away to customers who join the challenge
  • Ready to use digital and print materials for promotion
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IT'S TIME TO COME CLEAN

Join the #BlackLabelChallenge to drive sales, build loyalty, and put your shop in the spotlight.

Ready to see prices?

SIGN UP AS A WHOLESALE CUSTOMER NOW

Randy's - Wholesale
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